Graphic Design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process.
Until the recent past, many entrepreneurs and decision-makers failed to understand the importance of graphic design. Now, there is a huge interest as the two industries are becoming inseparable.
So, let’s dive into the concept of graphic designing and the role it plays in the digital marketing world.
What is Graphic Designing?
Graphic design communicates ideas or messages in a visual way. It can be used by any type of industry to convey complicated information in a digestible way.
According to Interactive Design Foundation, ‘Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.’
How Essential is Graphic Design to Digital Marketing?
“Good design is obvious. Great design is transparent.” – Joe Sparano
As an entrepreneur, you will definitely be proud of your business. So shouldn’t your images reflect that too? Will you show up for a red carpet in your sweatpants? Nope. You will dress to impress. Likewise, graphic designs are the red carpet outfit of your business.
Here are some more compelling reasons why graphic design is essential for digital marketing.
Build your Own Unique Identity / Brand
When you choose to get help from a graphic designer or a graphic design company, you can establish your own unique tone, style, and differentiate from competitors. As a result of your unique identity, customers and potential clients will also become more familiar with your brand and distinguish you from the crowd.
By creating a unique brand strategy, you can ensure that your brand looks consistent among all mediums.
It is no surprise that humans are visual creatures. That is why people are attracted to uniquely designed things. Through quality designs, people may get a message that your company will deliver high-quality products or services. Such impressions are created when they see a unique logo design, business card, a well-thought company profile, etc.
Here are few examples to understand how an extra design effort can make such a difference to a brand. Do have a look. Creating materials for sales is always critical and need lot of planning. One should have in mind the brand positioning and the design based on the predefined brand guide and ethics. Its essential that the sales materials are simple and directly position the brand and the intention of the material/
Deliver Brand Message
Graphic designers play an important role in conveying the brand message of your product or service in unique ways. A good graphic designer can communicate your offerings in the form of reports, charts, and illustrations. Moreover, a good creative agency can do wonders for your brand and propel it to a great extent.
Graphics Surpass Languages
People can only read this blog if they have a good grasp of the English language. However, no matter what their primary language is, people can understand themes and images. The same is applicable to any kind of image or visual aid. As the internet breaks down geographical barriers, appealing to a multilingual audience is important. Graphic design is one of the best ways to achieve it.
How to Use Graphic Design in Digital Marketing?
Graphic design in the digital marketing field is currently booming. The demand for designers who specialize in creating such types of marketing designs is also on the rise. When you are looking for a team to take on the job, knowing the various types of graphic designs that are widely used for digital marketing will help you find the right specialist you need.
Visual identity or Branding Graphic Design
A visual identity communicates the personality, memories, emotions, and experience of a brand. It acts as the face behind the brand and passes on important messages to the audience. Designers who specialize in visual identity design will create logos, typography, color palettes, and image libraries that will represent the personality of the brand.
Have a read at this detailed article where we discuss how we can shape up a brand with creative branding ideas
Advertising and Marketing Graphic Design
Companies invest in marketing efforts to influence the decision-making process of their target audience. Designers who create graphics for advertising and marketing purposes work directly with decision-makers and marketing professionals. Some examples of advertising and marketing graphic designs are,
- Postcards and flyers
- Annual reports
- Brochures (print and digital)
- Email marketing templates
- PowerPoint presentations
- Social media ads and banners
- Retargeting ad graphics
- Images for websites and blogs
User Interface Graphic Design
User interface graphic design or digital designs are created to view on a screen. Designers who create such types of graphics will concentrate on many visual elements like size, color, placement of CTA, and more to give a good digital experience for your target audience. Some examples of user interface graphic design are:
- Web page design
- Theme design (WordPress, Magento Shopify, etc.)
- Game interfaces
- App design
- 3D modeling
Motion Graphic Designs
Motion graphic designs were widely used by TV and film. Now, because of technological advancement, this form of art is accessible to everyone at an affordable price. It is one of the most used design formats across all digital platforms. Some examples of motion graphic designs are:
- Digital advertisements
- Animated logos
- Trailers and presentations
- Promotional videos
- Tutorial videos
Industries That Need Graphic Designers
You probably know that graphic design work is required in corporate branding and consultation, marketing, publishing, and web design. But there are other industries that need the help of graphic designers. They are,
- Mobile app
- Travel & tourism
- Government agencies
- Packaging and manufacturing
- Software development companies
While we have listed some main industries, graphic designers’ importance is there for every sector on the planet. For example, if you run a small farm that sells canned apples, the label on the jar is graphic design. If you run a Fortune 500 company that sells gadgets, the advertising, and the packaging design is also a result of graphic design. Graphic design is everywhere.
If you understand the impact, you’ll start appreciating it.